George Klein and Associates CC offers a wide range of services all related to market information gathering, analysis and strategy. Services include the following:

• Socio-political background, regional distribution of GGP. population, financial structure, growth, inflation

Market quantification...

• market size, market shares, growth, competitor activity etc.

• Formulation and implementation of market strategies

• Assessment of product and service profiles required by different industrial and commercial sectors

• Current-, future- and discontinued usage, most favoured products, products known but never used and reasons

• Needs ranked in order of importance. Critical success factors

• Extent that suppliers are matching customer needs.

• Quantification of likely sales after features are shown and explained - at different price levels, perceived benefits/disadvantages.

• Buying patterns, demographics, perceptions, considerations

• Competitor activity, turnover, distribution, product range, pricing.

• Profiling and short listing of likely business partners and distributors

• Measurement of client and competitors' images against a basket of customer needs

• How do customers want to be communicated with -through advertising, mail shots, representative calls, newsletters, demonstrations, price lists.

• Measurement of price elasticity, preferred method of buying - direct, through distributors, installers, retailers.

• Likely demand over short and medium term - to 5-years

• Market profiling, barriers to entry, likely demand.

• Personal face-to-face interviews
• Telephone interviewing
• Postal self-completion interviews
• Desk research
  

Contact details for George Klein and Associates CC

E-mail:  gkassoc@global.co.za  |  Telephone: (+27 11) 786 55 13  |  Fax: (+27 11) 786 55 11  |  Cellphone: 083 227 3022
Physical Address:  67 Wilmington Crescent  |  Lyndhurst  |  Johannesburg  |  2192
Postal Address:  P O Box 2276  |  Highlands North  |  South Africa  |  2037