|
Strategical Advances
The process that enables organization to concentrate all their resources on the greatest opportunity to increase sales and achieve sustainable competitive advantage, has been conceptualized as Market Information. The strategy employed should include the marketing goals of the company as well as follow there policies and tactics.
The Market Information is the building blocks of a marketing plan which is design in essence to attain the desired marketing objectives of the company. These objectives should have measurable results as to determine the successfulness of the chosen Market Information. The Market Information is not only influenced by the macro-environmental factors such as the laws, economy, technology and government but also the micro-environmental factors such as the company's internal environment, competitor analysis and product innovation.
Is there a universal Market Information?
Market strategies are unique in the essence that every company is unique and requires there an individual solution and market opportunities. However if you look beyond the surface level of the strategy you will find a number of conventional examples of market strategies which can be classified according to their characteristics:
- Market dominance – determined by your dominance of the market or shares
- leader
- challenger
- follower
- nicher
- Porter generic strategy – focus on dimensions of scope and strategic strength
- cost leadership
- product differentiation
- market segmentation
- Innovation strategy – rate of new product development and business models
- pioneers
- close followers
- late followers
- Growth strategy - “how should the firm grow?”
- horizontal integration
- vertical integration
- diversification
- intensification
- Aggressiveness strategy - “should the firm grow and how fast?”
- building
- holding
- harvesting
Warfare Market Information – based on warfare tactics
- offensive
- defensive
- flanking
- guerrilla
When a Market Information is undertaken, the main thing to concentrate on is the three C's. These three factors are the key to success and are namely:
- the Corporation
- the Customer
- the Competitor
When the focus of these three C's are carefully examined and incorporated in the market strategy only the will an advantageous situation exist to aid the organization to achieve the maximum benefit.
Potential partners
George Klein and Associates have over 20 years experience in the field of market research, which includes the knowledge of Market Information. George Klein and Associate is an accredited corporate member of the South African Market Research Association (SAMRA) as well as each member of staff. GK&A offers comprehensive research on the market; delivering high quality services such as:
- questionnaire design
- data capture and analysis
- presentation of reports
- consultation on survey findings
- formulation of Market Information
- field work
George Klein and Associates applies a 'hands-on' approach to the services that are offered. The market studies are personally spearheaded by one of the directors who retain the responsibility of analysis, interpretation and feedback.
GK&A have had many clients from several different industries; the list includes the automotive, food, building & construction, mining, chemical & allied, plant & equipment, energy, forestry, electronics, manufacturing, security as well as the telecommunication industries. The company has also done a wide variety of surveys for each of these industries from market research to customer satisfaction.
GK&A can help your organization by developing a detailed and appropriate Market Information to help you seize the perfect opportunities within the market to increase your sales and achieve sustainable competitive advantage.
|
