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Marketing Research
Marketing Research is defined as the gathering and evaluation of data regarding consumers preferences for products and services, it has been in practice since the 1920's. It still remains the foremost approach to evaluating the characteristics of a client base and improve the efficiency of sales and distribution. Always keep in mind that the collective attitude of a company's customers determines the success or failure of that company, so it is of vital importance to know what your customers are thinking.
The use of marketing research is not only for existing companies but is a superior way to establish if your business would be feasible. Other outcomes can determine whether or not there is a market for your proposed company, whether your launch will be successful and whether growth is possible or not. It is viewed as a minimal risk solution to determining the projected success of your company.
Corporate Image
George Klein and Associates is a marketing research and strategy company in South Africa that has been in operation for over twenty years. All the staff are registered with the South African Market Research Association (SAMRA). George Klein and Associates are also registered as a corporate body of SAMRA.
George Klein and Associates have completed marketing research studies for major companies both locally and internationally, GK&A is an active body in Commercial as well as Industrial markets. The marketing research offered involves services such as questionnaire design, field work, data capture and analysis, presentation of reports, consultation on survey findings and last but not least formulation of a Market Information. GK&A's directors have a 'hands-on” approach when it comes to market studies and each market study is personally controlled by one of the directors ensuring you get a first-rate solution.
Supplier Performance
The wide variety of marketing research related services are designed to cover a broad aspect of variables when determining what how your clientèle are responding to your products or services. The different services that you can make use of include and are not limited to the following:
- Market analysis: includes quantification- size and shares, strategy- formulation and implementation, segmentation studies- assessment of product and service profiles, intelligence- competitor activity, turnover, pricing and distribution.
- Customer needs: corporate image- how you fulfill the customer's needs, how customers want to be communicated with, to what extent the suppliers meet the customer's needs.
- Communication strategy and programmes: development of segmentation models, sales training and key management programmes.
- Locating likely business partners and representation.
- Usage and attitude: current, future, and non-used products and the customer's attitude towards the product
- Buyer and specifier behaviour as well as pricing and distribution
- Forecasting and feasibility studies
- Overview of South African business environment
Marketing research is a science that use sociology principles to understand the desires, needs, whims and preferences of the consumers. This research employs several techniques:
- personal face to face interviews
- mystery shopping – used for quality control and researching competitors products
- telephone interviews
- observation survey
- postal self-completion interviews
- desk research
- focus group discussions
Marketing research is the boost to give your business, with inside info on the needs and wants of your client base.
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