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What is market research?
Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services or expand into other markets.The function of market research is to aid enterprises in making the right decisions about development and marketing of new products. Market research is the voice of your consumers.
The idea of researching to understand what it is that your consumers want is a technique that has been around since 1923 and George Klein and Associates have been sharing in the practicality of this technique since 1980. GK&A's staff are registered with the South African Market Research Association (SAMRA) and as a company are also registered as a corporate body of (SAMRA). GK&A have done market studies on behalf of local and international leading companies.
What services are included in a study?
Numerous different aspects markets are covered during market research as it is a broad scoped and examines all spheres of the business environment, namely things such as:
- overview of South African business environment,
- market quantification, Market Information, market intelligence and market segmentation studies,
- communication strategies and programmes,
- usage and attitude towards products and services,
- customer needs,
- supplier performance,
- new product and service acceptance,
- corporate image,
- feasibility,
- and forecasting to name but a few.
What type of research topics are there?
Market research is an endless study you will never run out of products or services because there will always be demand and there will always be someone willing to supply; it's a certainty. Here are some examples of recent surveys completed by George Klein and Associates as you will see the surveys are for many different topics.
- Demand for energy in Meat, Poultry and Brick Industry
- Likely demand for Polymer Starches
- Likely demand for modified starches in paint, purpose would be to lower paint prices
- Assessment of market for lifts and escalators in Nigeria
- Market for petroleum waxes
- Market for ceramic tiles, on behalf of Italian and local project partners
- Demand for outside plant in Telecommunications Industry
- Customer satisfaction, on behalf of earthmoving equipment supplier, conducted in 4
- African countries
- Demand for air conditioners, on a behalf of a British research organization
- Market survey in the demand for Krugerrands
- Demand for lubricants, on behalf of a major German petroleum company
- Demand for leather
- Demand for sanitary ware, on behalf of a Swiss company
- Market for electrical couplers
- Market for household pesticide services
- Salt water chlorinators, market survey compiled after losing market share
- Market potential for phosphonates, on behalf of a German company
- Likely demand for 3-Wheeler vehicles, various focus groups on behalf of a Development Corporation and Italian vehicle manufacturer conducted in KwaZulu Natal
As you can see from the various examples of recent surveys conducted, there is ample different topics that can be surveyed and market research is not a limited field. Some of our current clients include the likes of:
- Africa Glass Industries
- Afrox Ltd
- Aral AG (Germany)
- Barloworld
- Boart Ltd
- BP South Africa
- Castrol
- Council for Scientific and Industrial Research (CSIR)
- Eskom (Electricity Supply Utility)
- Geberit (Switzerland)
- Industrial Development Corporation
- Motorola Inc (USA)
- Rand Air
- Schindler Lifts
- Schumann Sasol
- Shell Southern Africa
Add your name to the elite list of clients and get first hand experience of how market research can improve your business.
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