Articles

Concept Testing - In Marketing Research terminology, Concept Testing usually relates to the testing of an advertising concept before launching the campaign.
Advertising and the Industrial Decision Maker - Our market research surveys have also established that in some sectors of the economy the target market hardly reads at all and yet large budgets are being poured into advertising.
Advertising that the Industrial Buyer looks for - Industrial advertising divides itself clearly into product type and corporate type advertising.
Briefing a marketing researcher – Do’s and Don’ts
Communication link – the representative
Company Reputation Studies - All companies, like the people that run them, have an image, a reputation, a style that is all their own and that belongs to no one else.

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Research Marketing Companies - Which research marketing companies in South Africa can offer you a truly professional service, courtesy of the best experts in the field available today?
Marketing Research South Africa - When it comes to marketing research, South Africa offers unique challenges and opportunities and you need a research partner that is active in both the industrial and commercial markets.
Market Researchers role vital to the success of your business. Any company which does not utilise experienced and industry-smart market researchers is simply not going to operate at its maximum potential.
Correct Market Research Data Collection Is Important For Accurate Results: Market research is essential for assessing the risks, potential, and success of a new business or venture before the actual investment into a service, product or venture takes place.
Market Analysis – the Macro and Micro Approach: In working with industrial clients we quite frequently meet overseas parent company market analysts that visit South Africa to carry out investigations on behalf of their local offices.
Market Research Proves That Castration's The Only Cure: This startling headline appeared in the Marketing Research column of Cosmetic World News. It describes the results of a market research study carried out by the Australian Consumer's Association
Marketing Research Company South Africa: As marketing research company South Africa we provide a full range of market research services such as questionnaire design, field work, and data capturing
Customer Satisfaction: There is always a very important link between desired results for your business and customer satisfaction and customer loyalty.
Businesslike Partnerships: George Klein and Associates is a market research company that has done research for major local and international companies.
What is market research?: Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market.
What is marketing intelligence?: Market intelligence reflects and refines the company's understanding of the relationship to that of the external environment in which it is situated.
Marketing Research: The use of marketing research is not only for existing companies but is a superior way to establish if your business would be feasible.
Strategical Advances: The process that enables organization to concentrate all their resources on the greatest opportunity to increase sales and achieve sustainable competitive advantage, has been conceptualized as Market Information.

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